NEW YORK -- When fragrance sales were floundering in the drug channel and elsewhere over the past decade who could predict that the category would eventually be resuscitated not by women but by teenage boys?
Perhaps the same people who would have predicted the success of a show named "Queer Eye for the Straight Guy" or that macho men would be challenged by metrosexuals. The fact that the overwhelming majority of young men now have no qualms about wearing fragrance has led to a flood of products to appeal to their vanity, and retailers and suppliers are garnering the rewards.
The watershed event in this turnaround was the rollout of Unilever Home & Personal Care USA's Axe line of body sprays. Launched a mere two years ago, the product now leads Information Resources …
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